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About this quote

What does it mean?
An author's influence depends on reaching the right small audience, not just a large number of passive readers.
In plain terms
It matters who reads you more than how many people read you.
What can you take from it?
Target the right people rather than trying to reach everyone.

Where it applies

  • writing
  • marketing
  • leadership

Putting it to work

  • identify key influencers
  • focus on quality engagement

Questions to consider

  • Who do I want to reach?
  • Does quantity matter more than quality?

Another view

Sometimes broad reach is valuable even if selection isn't possible.

More from Henry Adams

  1. Sumner's mind had reached the calm of water which receives and reflects images without absorbing them; it contained nothing but itself.

    Permalink to quote #17
  2. A teacher affects eternity; he can never tell where his influence stops.

    Permalink to quote #19
  3. At best, the renewal of broken relations is a nervous matter.

    Permalink to quote #16

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