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About this quote

What does it mean?
Repetition makes people believe things regardless of their truth.
In plain terms
Repetition makes lies feel true.
What can you take from it?
Be wary of repeated claims.

Where it applies

  • marketing
  • politics

Putting it to work

  • verify claims
  • ask for proof

Questions to consider

  • What do you believe just because you hear it?

Another view

Some truths also need repetition to be remembered.

More from Horace Mann

  1. I have never heard anything about the resolutions of the apostles, but a good deal about their acts.

    Permalink to quote #25
  2. If any man seeks for greatness, let him forget greatness and ask for truth, and he will find both.

    Permalink to quote #27
  3. He who cannot resist temptation is not a man.

    Permalink to quote #24

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