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About this quote

What does it mean?
Ordinary language is a starting point that can be improved but should not be ignored.
In plain terms
Common language is the first step but not the final one.
What can you take from it?
Use ordinary language as a foundation to build upon.

Where it applies

  • policy making
  • education
  • technical writing

Putting it to work

  • start with common terms
  • refine definitions

Questions to consider

  • When is ordinary language enough?
  • How do we improve terms?

Another view

Sometimes ordinary language is too imprecise to start with.

More from J. L. Austin

  1. [H]owever well equipped our language, it can never be forearmed against all possible cases that may arise and call for description: fact is richer than diction…

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  2. Infelicity is an ill to which all acts are heir which have the general character of ritual or ceremonial, all conventional acts.

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  3. [W]ords are not (except in their own little corner) facts or things: we need therefore to prise them off the world, to hold them apart from and against it, so …

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