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About this quote

What does it mean?
Do not settle for satisfactory outcomes when exceptional results are possible.
In plain terms
Give up good things to achieve great things.
What can you take from it?
Strive for excellence even if it means losing something decent.

Where it applies

  • career decisions
  • personal development
  • strategy

Putting it to work

  • setting higher goals
  • letting go of mediocrity

Questions to consider

  • Are you settling for good when you could aim for great?
  • What are you willing to sacrifice for excellence?

Another view

Sometimes 'good' is stable and 'great' is risky or unattainable.

More from John D. Rockefeller

  1. I believe it is my duty to make money and still more money and to use the money I make for the good of my fellow man according to the dictates of my conscience.

    Permalink to quote #9
  2. Don't blame the marketing department. The buck stops with the chief executive.

    Permalink to quote #11
  3. Do you know the only thing that gives me pleasure? It's to see my dividends coming in.

    Permalink to quote #8

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