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About this quote

What does it mean?
Great leaders succeed by directly addressing the main fears or anxieties of their people.
In plain terms
Leaders get ahead by facing the biggest worries people have.
What can you take from it?
True leadership involves acknowledging and addressing public anxiety.

Where it applies

  • crisis management
  • political speeches
  • organizational change

Putting it to work

  • address public fears directly
  • build trust through honesty

Questions to consider

  • What are the main anxieties of our time?
  • How do leaders build trust?

Another view

It simplifies leadership to just anxiety management, ignoring policy or strategy.

More from John Kenneth Galbraith

  1. Man, at least when educated, is a pessimist. He believes it safer not to reflect on his achievements; Jove is known to strike such people down.

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  2. The enemy of the conventional wisdom is not ideas but the march of events.

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  3. When people put their ballots in the boxes, they are, by that act, inoculated against the feeling that the government is not theirs. They then accept, in some …

    Permalink to quote #34

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