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The culture as a whole is losing its individual notes, its diversity. And this is: it's not only sad. It's devastating. It's devastating because routine language means routine thought. And it means unquestioning thought. It means if I can't - if new words cannot occur to me and new image does not occur to me, then what I'm doing is I'm simply repeating what I've heard. And what we hear from an overpowering cultural force and the forces of homogenization, what we hear is sell, sell, buy, buy. That's it. That is the function.

John Leonard#13

CultureConsumerismLanguageThinking

About this quote

What does it mean?
Cultural homogenization leads to routine language and thought, limiting critical thinking.
In plain terms
When everyone uses the same words, they stop thinking deeply and just buy things.
What can you take from it?
Diversity in language is essential for independent thought.

Where it applies

  • media consumption
  • writing
  • social critique

Putting it to work

  • expanding vocabulary
  • critiquing ads

Questions to consider

  • How does language limit your thoughts?
  • What happens when we lose words?

Another view

Shared language can sometimes improve communication efficiency.

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