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About this quote

What does it mean?
Investment aims to protect against uncertainty and ignorance about the future.
In plain terms
We invest to fight the unknown forces that threaten our future.
What can you take from it?
Investment is about managing risk and uncertainty.

Where it applies

  • financial planning
  • risk management

Putting it to work

  • diversify assets
  • plan for unknowns

Questions to consider

  • What are we really investing against?
  • How much uncertainty can we manage?

Another view

Investment cannot fully eliminate future risks.

More from John Maynard Keynes

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