Skip to content
quotesby

For when we are interested in the beauty of a thing, the oftener we can see it the better; but when we are interested only by the story of a thing, we get tired of hearing the same tale told over and over again, and stopping always at the same point - we want a new story presently, a newer and better one - and the picture of the day, and novel of the day, become as ephemeral as the coiffure or the bonnet of the day. Now this spirit is wholly adverse to the existence of any lovely art. If you mean to throw it aside to-morrow, you can never have it to-day.

John Ruskin#10

ArtBeautyAttentionPermanenceStory

About this quote

What does it mean?
Art focused on beauty lasts because we want to see it often; art focused on stories fades because we want new stories.
In plain terms
Beauty lasts because we want to see it repeatedly, but stories tire quickly.
What can you take from it?
Focus on lasting beauty rather than fleeting stories in art.

Where it applies

  • art criticism
  • creative work
  • consumer habits

Putting it to work

  • prioritize beauty
  • avoid ephemeral trends

Questions to consider

  • What art do you return to?
  • Do you seek new stories?

Another view

It ignores that stories can also be timeless and beautiful.

More from John Ruskin

  1. What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do.

    Permalink to quote #9
  2. Labour without joy is base. Labour without sorrow is base. Sorrow without labour is base. Joy without labour is base.

    Permalink to quote #11
  3. A little group of wise hearts is better than a wilderness full of fools.

    Permalink to quote #8

Related quotes

  1. Poetry is bound to concern itself chiefly with permanent aspects of life.

    Robinson JeffersRobinson Jeffers quote #38
  2. Beauty is merciless. You do not look at it, it looks at you and does not forgive.

    Nikos KazantzakisNikos Kazantzakis quote #140
  3. A masterpiece of art has in the mind a fixed place in the chain of being, as much as a plant or a crystal.

    Ralph Waldo EmersonRalph Waldo Emerson quote #257