The general nature of the speech act fallacy can be stated as follows, using 'good' as our example. Calling something good is characteristically praising or commending or recommending it, etc. But it is a fallacy to infer from this that the meaning of 'good' is explained by saying it is used to perform the act of commendation.
More from John Searle
Whatever is referred to must exist. Let us call this the axiom of existence.
Permalink to quote #6 The assertion fallacy ... is the fallacy of confusing the conditions for the performance of the speech act of assertion with the analysis of the meaning of par…
Permalink to quote #8 In the performance of an illocutionary act in the literal utterance of a sentence, the speaker intends to produce a certain effect by means of getting the hear…
Permalink to quote #5