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But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Joseph Goebbels#28

Attribution disputed; shown as originally published.

CommunicationPerseverancePersuasionRepetitionStrategySuccess

About this quote

What does it mean?
Success in persuasion requires simplicity and relentless repetition.
In plain terms
Repeat a few points often to succeed.
What can you take from it?
Repeat key points consistently.

Where it applies

  • marketing
  • politics
  • teaching

Putting it to work

  • simplify message
  • repeat consistently
  • focus on key points

Questions to consider

  • What do you repeat?
  • Does simplicity help?

Another view

It may encourage manipulation over truth.

More from Joseph Goebbels

  1. We have a feeling that Germany has been transformed into a great house of God, including all classes, professions and creeds, where the Fuhrer as our mediator …

    Permalink to quote #27
  2. Goebbels must have had a tremendous hatred for the Jews - but not more than Himmler. I have no doubt, at this date, that Goebbels knew of the murder of 5 milli…

    Permalink to quote #29
  3. It is on this beautiful day that we celebrate the Fuhrer's birthday and thank him for he is the only reason why Germany is still alive today.

    Permalink to quote #26

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