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About this quote

What does it mean?
Constant exposure to idealized advertised lives leads to disillusionment when reality fails to match them.
In plain terms
Seeing perfect lives in ads makes us unhappy because they do not last in real life.
What can you take from it?
Media ideals often lead to disappointment in reality.

Where it applies

  • media consumption
  • self-reflection
  • critique of ads

Putting it to work

  • question media messages
  • manage expectations

Questions to consider

  • How do ads affect your satisfaction?
  • What does a perfect life look like?

Another view

It generalizes all advertising as inherently deceptive or harmful.

More from Joseph Priestley

  1. Like its politicians and its war, society has the teenagers it deserves.

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  2. Many a man is praised for his reserve and so-called shyness when he is simply too proud to risk making a fool of himself.

    Permalink to quote #9
  3. It is no use speaking in soft, gentle tones if everyone else is shouting.

    Permalink to quote #6

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