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Poetry operates by raising our curiosity, engaging the mind by degrees to take an interest in the event, keeping that event suspended, and surprising at last with an unexpected catastrophe. The painter's art is more confined, and has nothing that corresponds with, or perhaps is equivalent to, this power and advantage of leading the mind on, till attention is totally engaged. What is done by Painting, must be done at one blow; curiosity has received at once all the satisfaction it can ever have.

Joshua Reynolds#14

AttentionCuriosityPaintingPoetryStorytelling

About this quote

What does it mean?
Poetry builds suspense over time while painting must satisfy curiosity instantly.
In plain terms
Painters must tell the whole story in one look unlike poets.
What can you take from it?
Design visuals to give immediate understanding and satisfaction.

Where it applies

  • ad design
  • infographics
  • visual storytelling

Putting it to work

  • use clear imagery
  • avoid ambiguity
  • test on viewers

Questions to consider

  • How does your work hold attention?
  • What is your narrative strategy?

Another view

Some visual art benefits from ambiguity and slow discovery.

More from Joshua Reynolds

  1. What has pleased, and continues to please, is likely to please again: hence are derived the rules of art, and on this immoveable foundation they must ever stan…

    Permalink to quote #13
  2. You are never to lose sight of nature; the instant you do, you are all abroad, at the mercy of every gust of fashion, without knowing or seeing the point to wh…

    Permalink to quote #15
  3. Nature is, and must be the fountain which alone is inexhaustible; and from which all excellencies must originally flow.

    Permalink to quote #12

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