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About this quote

What does it mean?
Bad ideas often persist despite evidence against them.
In plain terms
Bad ideas are very hard to get rid of.
What can you take from it?
Be ready to discard bad ideas.

Where it applies

  • innovation
  • planning
  • problem solving

Putting it to work

  • review assumptions
  • welcome feedback
  • pivot quickly

Questions to consider

  • What bad ideas do you hold?
  • How do you kill bad ideas?

Another view

Not all enduring ideas are bad; some are simply resilient.

More from Julia Cameron

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  2. What we really want to do is what we are really meant to do. When we do what we are meant to do, money comes to us, doors open for us, we feel useful, and the …

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  3. Each of us has an inner dream that we can unfold if we will just have the courage to admit what it is. And the faith to trust our own admission. The admitting …

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