Never... ever suggest they don't have to pay you. What they pay for, they'll value. What they get for free, they'll take for granted, and then demand as a right. Hold them up for all the market will bear.
About this quote
- What does it mean?
- Charging creates value; giving away creates expectations.
- In plain terms
- Charge people or they will not value the work.
- What can you take from it?
- Charge market rates to ensure value.
Where it applies
Putting it to work
Questions to consider
- What should be free?
- How do you value work?
Another view
Access matters more than price for some goals.
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