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About this quote

What does it mean?
Choosing precise words creates a strong physical and mental impact on the reader.
In plain terms
The right word hits you hard and fast.
What can you take from it?
Select words with care.

Where it applies

  • writing
  • editing
  • public speaking

Putting it to work

  • edit for precision
  • study word choice

Questions to consider

  • What makes a word right?
  • How do words move us?

Another view

The effect of words varies significantly between different readers.

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