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Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means. (p.202)

Marshall McLuhan#18

TechnologyEthicsPolicyStrategy

About this quote

What does it mean?
Disarmament is pointless unless we redefine the purpose of our technology, not just reuse old goals with new tools.
In plain terms
We must find new aims for new tech, not just apply old ones.
What can you take from it?
Rethink objectives before deploying new capabilities.

Where it applies

  • policy making
  • military planning
  • tech development

Putting it to work

  • conduct purpose audits
  • align tech with humane goals

Questions to consider

  • What new goals can emerging tech serve?
  • How can societies shift from old to new purposes?

Another view

Changing entrenched goals can be politically difficult.

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