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About this quote

What does it mean?
Extending our senses into technology creates systems that can harm us as easily as they help.
In plain terms
Tech environments can destroy users like nature does.
What can you take from it?
Be aware tech can turn against you.

Where it applies

  • smart cities
  • digital platforms
  • infrastructure

Putting it to work

  • audit risks
  • monitor systems
  • plan exits

Questions to consider

  • Who controls your tech environment?
  • What if the system fails?

Another view

Many technologies are designed to be safe and beneficial.

More from Marshall McLuhan

  1. Although meaningless in a tribal context, numbers and statistics assume mythic and magical qualities of infallibility in literate societies. (p.114)

    Permalink to quote #27
  2. The automated presidential surrogate is the superlative nobody. (p.157)

    Permalink to quote #29
  3. Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly. (p.109)

    Permalink to quote #26

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