Electrically speaking, there's nothing but nuzzling and cuddling and cooing, alternating with wild yells for love and food and help. It's always May Day in the global nursery. (1974)
About this quote
- What does it mean?
- Technology mediates human interaction, reducing complex relationships to basic emotional signals and demands.
- In plain terms
- Tech turns human connection into simple sounds of affection or cries for help.
- What can you take from it?
- Digital communication simplifies and distorts human intimacy.
Where it applies
Putting it to work
Questions to consider
- How does tech change the way we express love?
- Is digital communication truly primal?
Another view
The metaphor might oversimplify the diversity of digital communication.
More from Marshall McLuhan
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Permalink to quote #68 What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software. (1971)
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