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About this quote

What does it mean?
The speaker rejects the label of having fans, preferring to see their audience as customers who are also friends.
In plain terms
I don't have fans, I have customers who are friends.
What can you take from it?
Treat your audience as people, not idols.

Where it applies

  • freelance work
  • public speaking
  • client relations

Putting it to work

  • building client loyalty
  • managing public image
  • networking

Questions to consider

  • How do you value your audience?
  • Is fan worship healthy?

Another view

Equating customers with friends may blur professional boundaries.

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