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About this quote

What does it mean?
Market trends during the war showed that original paperbacks could reach a new audience.
In plain terms
Soldiers buying reprints showed a big market for cheap original books.
What can you take from it?
Follow market shifts to find new opportunities.

Where it applies

  • launching a product
  • reading trends
  • finding niche markets

Putting it to work

  • study sales data
  • pivot offerings
  • target underserved audiences

Questions to consider

  • Where do you see new markets?
  • How do you spot a shift?

Another view

Trends may not last.

More from Mickey Spillane

  1. I'm not an author, I'm a writer, that's all I am. Authors want their names down in history; I want to keep the smoke coming out of the chimney.

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  2. I was the first one probably in writing to use a nickname, Mickey, and it stuck.

    Permalink to quote #42
  3. The temperature was six below zero and it kept me dying on the spot because the blood coagulated and clotted in ugly smears of cloth and skin and the pain hadn…

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