I knew a couple of things... during the war years they came out with reprints of all the Dumas novels, Moby Dick, for the servicement, and I saw this and believe me I'm a very sharp merchandiser, and I say this is the new marketplace for writing: original paperback books.
About this quote
- What does it mean?
- Market trends during the war showed that original paperbacks could reach a new audience.
- In plain terms
- Soldiers buying reprints showed a big market for cheap original books.
- What can you take from it?
- Follow market shifts to find new opportunities.
Where it applies
Putting it to work
Questions to consider
- Where do you see new markets?
- How do you spot a shift?
Another view
Trends may not last.
More from Mickey Spillane
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