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About this quote

What does it mean?
Real change often happens during crises, using ideas prepared beforehand to shift policy.
In plain terms
Crises create opportunities to implement new ideas that were previously rejected.
What can you take from it?
Prepare ideas before crises to influence outcomes.

Where it applies

  • political campaigns
  • policy formulation
  • emergency response

Putting it to work

  • developing policy alternatives
  • advocacy planning

Questions to consider

  • How do you prepare ideas for the unknown?
  • When does crisis justify extreme measures?

Another view

Not all crises lead to positive change.

More from Milton Friedman

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  3. Complete free trade is not politically feasible. Why? Because it's only in the general interest and in no one's special interest. The benefits of a tariff are …

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