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About this quote

What does it mean?
Public opinion and media influence can be more dangerous to power than military force.
In plain terms
Newspapers can do more harm than soldiers.
What can you take from it?
Watch out for bad press.

Where it applies

  • political campaigns
  • corporate reputation
  • leadership crises

Putting it to work

  • manage media relations
  • monitor public sentiment
  • prepare press responses

Questions to consider

  • How does media shape your view of leaders?
  • Is public opinion stronger than force?

Another view

Military force still dictates physical outcomes regardless of news coverage.

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