True personalization is now upon us. It's not just a matter of selecting relish over mustard once. The post-information age is about acquaintance over time: machines' understanding individuals with the same degree of subtlety (or more than) we can expect from other human beings, including idiosyncrasies (like always wearing a blue-striped shirt) and totally random events, good and bad, in the unfolding narrative of our lives.
About this quote
- What does it mean?
- True personalization involves machines learning individual nuances over time, not just simple preferences.
- In plain terms
- Good personalization means machines understand your habits and personality deeply.
- What can you take from it?
- Effective personalization requires deep, long-term understanding of users.
Where it applies
Putting it to work
Questions to consider
- How well should machines know you?
- What is true personalization?
Another view
Deep personalization often requires extensive data collection and raises privacy concerns.
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