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About this quote

What does it mean?
Narrative framing can make the impossible seem inevitable.
In plain terms
Hearing a story changes what we think is possible.
What can you take from it?
Stories shape our perception of reality.

Where it applies

  • education
  • marketing
  • persuasion

Putting it to work

  • craft better stories
  • question narratives
  • seek evidence

Questions to consider

  • What story changed your mind about something?
  • How much of your reality is shaped by stories?

Another view

Not all stories lead to inevitable conclusions.

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