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About this quote

What does it mean?
The host prepares the audience for surprising content.
In plain terms
Get ready to hear something new or shocking.
What can you take from it?
Clear transitions help manage listener attention.

Where it applies

  • broadcast segment

Putting it to work

  • segment transition

Questions to consider

  • How do hosts prepare audiences for news?

Another view

It uses hyperbole rather than stating the content.

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