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About this quote

What does it mean?
The subject is criticized for appearing substantial while having little real depth.
In plain terms
It looks big but has no real substance.
What can you take from it?
Appearances can hide a lack of real value.

Where it applies

  • policy reviews
  • product assessments
  • character judgment

Putting it to work

  • look beyond surface
  • demand evidence

Questions to consider

  • How do you test substance in ideas?
  • When do appearances deceive us?

Another view

It assumes all small visible parts lack underlying value.

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