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When I realized I was going to have to be a whore, to put my face on the label, I decided that the only way I could do it was to give away all the money we make. Over the years, that ethical stance has given us a 30 per cent boost. One in three customers buys my products because all the profits go to good causes and the rest buy the stuff because it is good.

Paul Newman#16

BusinessEthicsImpactPhilanthropyProfit

About this quote

What does it mean?
Giving away profits from products funded a reputation and customer loyalty.
In plain terms
He donated profits to causes and gained trust.
What can you take from it?
Ethical business builds loyalty.

Where it applies

  • starting a business
  • ethical marketing
  • fundraising

Putting it to work

  • align profit with purpose
  • market ethics clearly

Questions to consider

  • Does profit need purpose?
  • Would you pay more for ethics?

Another view

Donations alone cannot save bad products.

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  3. To that extent that you can sustain and maintain that childlike part of your personality is probably the best part of acting.

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