Tomorrow everybody--or practically everybody--will have had the education of the upper class of yesterday, and will expect equivalent opportunities. That is why we face the problem of making every kind of job meaningful and capable of satisfying every educated man. -- Landmarks of Tomorrow: A Report on the New 'Post-Modern' World (1959)
About this quote
- What does it mean?
- As education becomes widespread, everyone will expect meaningful work that satisfies their intellectual and professional capabilities.
- In plain terms
- When more people are educated, they will expect jobs that are fulfilling and match their skills.
- What can you take from it?
- Design jobs that provide meaning and satisfaction for educated workers.
Where it applies
Putting it to work
Questions to consider
- What makes work meaningful to you?
- How can organizations meet higher expectations?
Another view
Not every role can be highly meaningful without compromising efficiency or cost.
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