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Tomorrow everybody--or practically everybody--will have had the education of the upper class of yesterday, and will expect equivalent opportunities. That is why we face the problem of making every kind of job meaningful and capable of satisfying every educated man. -- Landmarks of Tomorrow: A Report on the New 'Post-Modern' World (1959)

Peter F. Drucker#38

SocietyWorkEducationFutureExpectationsMeaning

About this quote

What does it mean?
As education becomes widespread, everyone will expect meaningful work that satisfies their intellectual and professional capabilities.
In plain terms
When more people are educated, they will expect jobs that are fulfilling and match their skills.
What can you take from it?
Design jobs that provide meaning and satisfaction for educated workers.

Where it applies

  • workplace design
  • policy making
  • career development

Putting it to work

  • enrich job roles
  • invest in training
  • measure employee fulfillment

Questions to consider

  • What makes work meaningful to you?
  • How can organizations meet higher expectations?

Another view

Not every role can be highly meaningful without compromising efficiency or cost.

More from Peter F. Drucker

  1. We no longer even understand the question whether change is by itself good or bad, ...We start out with the axiom that it is the norm. We do not see change as …

    Permalink to quote #37
  2. ...throughout the ages to be educated meant to be unproductive. ...our word 'school'--and its equivalent in all European languages--derives from a Greek word m…

    Permalink to quote #39
  3. In book subjects a student can only do a student's work. All that can be measured is how well he learns, rather than how well he performs. All he can show is p…

    Permalink to quote #36

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