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About this quote

What does it mean?
Online each often feels like speaking to a single person despite the size.
In plain terms
Even with millions online, you feel like you have just one audience.
What can you take from it?
Digital reach can feel isolating or impersonal.

Where it applies

  • content creation
  • marketing
  • social media

Putting it to work

  • focus on individuals
  • personalize messages
  • seek connection

Questions to consider

  • How do you connect online?
  • Is reach the same as connection?

Another view

The audience can feel huge and overwhelming sometimes.

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