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About this quote

What does it mean?
Journalists expect criticism from the government for having different views, but will reconsider if public support shifts.
In plain terms
We expect criticism from officials, but will change if the public disagrees.
What can you take from it?
Listen to the public, not just the government.

Where it applies

  • political reporting
  • media criticism
  • public discourse

Putting it to work

  • evaluating audience feedback
  • monitoring public sentiment

Questions to consider

  • When should news outlets change direction?
  • Who should news serve?

Another view

Public opinion can be fickle or manipulated.

More from Peter Jennings

  1. We have been criticized, a little bit to my surprise, by people who think I was not enough pro-war. That is simply not the way I think of this role. This role …

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  2. I don't think the public realizes how much soul-searching goes on in news organizations about what is the right thing to do.

    Permalink to quote #10
  3. I don't think anybody who looks carefully at us thinks that we are a left-wing or a right-wing organization.

    Permalink to quote #7

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