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About this quote

What does it mean?
Predicting the future is easy but uninspiring; building a better one is the goal.
In plain terms
Don't just predict the future; build something better than the current state.
What can you take from it?
Focus on creating a better future rather than predicting the status quo.

Where it applies

  • leadership contexts
  • innovation teams

Putting it to work

  • prioritize product development
  • challenge status quo

Questions to consider

  • How do we define a better future?
  • Is prediction ever valuable?

Another view

Sometimes prediction is necessary for risk management.

More from Ray Bradbury

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