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About this quote

What does it mean?
A television producer repeatedly questioned the visual clarity of an argument during production.
In plain terms
The producer kept asking what viewers were supposed to see on screen.
What can you take from it?
Visual media must prioritize what the audience can actually see.

Where it applies

  • film production
  • media studies
  • marketing

Putting it to work

  • scriptwriting
  • video editing
  • presentation design

Questions to consider

  • What do you want people to see?
  • Is your message clear visually?

Another view

This perspective might overlook the value of abstract or symbolic visuals.

More from Robert Hughes

  1. No original Gauguins were to be seen in Australia, for post-impressionism was officially thought to be the vulgar effusion of five-thumbed lunatics.

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  2. In the real world, mice do exist and they generally go about their business whether we see them or not.

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  3. With hindsight, one can perhaps see that unachievable projects were the right monuments to an ideal. Because they were not built, they could not be destroyed.

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