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Here's something you don't hear said about many movie critics: people love Roger Ebert. ... There's a good reason for this: Ebert doesn't stand between moviegoers and the audience. Rather, his regular readers are serious movie-lovers who see him as their rep, the guy out there fighting to make movies less stupid, more entertaining, more intelligent, more everything. You don't have to agree with him - and I certainly didn't in this book, when he ragged on Team America and Jesus is Magic, two movies where I laughed myself sick - to know that he's on your side. He sees the bad movies so you don't have to, and he's seen the same ones over and over. ... Mere bile, though, isn't his game; he's as interested in why movies fail as why they work. A lot of the time, it's obvious: because it's made by morons for morons. In these cases, Ebert drags us through the plot in as entertaining a fashion as possible. ... Forty years on, he's still a moviegoer's best friend.

Roger Ebert#112

CriticismMediaAudienceCommunityTrust

About this quote

What does it mean?
Ebert is loved because he represents moviegoers, explains failures, and avoids mere vitriol.
In plain terms
He is on our side and explains why movies work or fail.
What can you take from it?
Connect with your audience to build trust.

Where it applies

  • writing for audiences
  • building reputation

Putting it to work

  • explain failures
  • be relatable

Questions to consider

  • How do you represent your readers?

Another view

Not all critics can maintain such widespread trust.

More from Roger Ebert

  1. Nobody has been more important in telling Americans why we should love film than Roger Ebert.

    Permalink to quote #111
  2. Through his boorish, knee-jerk leftism, Ebert has become merely another Hollywood elitist thumbing his nose at America. Two thumbs down.

    Permalink to quote #110
  3. Roger Ebert is a national treasure. He is the most recognizable and well known movie critic. He has been my favorite writer for some time now. I do not always …

    Permalink to quote #109

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