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About this quote

What does it mean?
Language and communication have a profound impact on human behavior and society, similar to how drugs affect the body.
In plain terms
Words can change how people think and act more than almost anything else.
What can you take from it?
Use words carefully because they have strong power over people.

Where it applies

  • leadership
  • teaching
  • negotiation

Putting it to work

  • writing
  • speaking
  • media

Questions to consider

  • How do your words affect others?
  • When have words changed your mind?

Another view

Words alone cannot always solve physical or structural problems.

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