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About this quote

What does it mean?
The speaker clarifies that his comment targeted the media, not McNabb, and was not a putdown nor a claim of McNabb's poor ability.
In plain terms
His remark was about media, not a criticism of McNabb.
What can you take from it?
Distinguish criticism of coverage from criticism of the subject.

Where it applies

  • public statements
  • media interviews

Putting it to work

  • clear framing of remarks
  • contextual clarification

Questions to consider

  • How does framing affect audience interpretation?
  • When should speakers clarify intent?

Another view

The clarification may not change listeners' perception.

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