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About this quote

What does it mean?
The industry needs fresh, original phrases instead of overused ones.
In plain terms
We need new and original sayings.
What can you take from it?
Seek freshness to break stale patterns.

Where it applies

  • scriptwriting
  • marketing

Putting it to work

  • avoid cliches

Questions to consider

  • Why do we use cliches?

Another view

Some cliches work well.

More from Samuel Goldwyn

  1. Our comedies are not to be laughed at.

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  2. If I look confused it's because I'm thinking.

    Permalink to quote #13
  3. Tell them to put more life into dying.

    Permalink to quote #10

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