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About this quote

What does it mean?
Society always pursues the highest level of luxury it can achieve.
In plain terms
People take the best they can get, making society luxurious.
What can you take from it?
Desire for comfort drives social progress.

Where it applies

  • marketing
  • urban development
  • fashion

Putting it to work

  • promote sustainable consumption
  • balance luxury with equity

Questions to consider

  • Why do we chase luxury?
  • Can societies thrive without excess?

Another view

Not all societies prioritize luxury; some value simplicity.

More from Samuel Johnson

  1. Every man thinks meanly of himself for not having been a soldier, or not having been at sea.

    Permalink to quote #160
  2. A country governed by a despot is an inverted cone.

    Permalink to quote #162
  3. It is man's own fault, it is from want of use, if his mind grows torpid in old age.

    Permalink to quote #159

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