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About this quote

What does it mean?
Things that are new become ordinary, and things that are ordinary can be seen in a new way.
In plain terms
New things feel familiar, and familiar things feel new.
What can you take from it?
Perspective changes how we experience novelty and routine.

Where it applies

  • learning a new skill
  • revisiting old habits
  • designing products

Putting it to work

  • rebrand familiar items
  • introduce fresh contexts

Questions to consider

  • How does your environment shape what feels new?
  • Can you intentionally make the familiar feel new?

Another view

It may overlook that some new things remain disruptive.

More from Samuel Johnson

  1. Self-confidence is the first requisite to great undertakings.

    Permalink to quote #94
  2. Whoever wishes to attain an English style, familiar but not coarse, and elegant but not ostentatious, must give his days and nights to the volumes of Addison.

    Permalink to quote #96
  3. Those writers who lay on the watch for novelty, could have little hope of greatness; for great things cannot have escaped former observation.

    Permalink to quote #93

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