I could make Halo. It's not that I couldn't design that game. It's just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.

A game that keeps a smile on the player's face is a wonderful thing. Nintendo's theme for 2006 will be 'Create new fun.' Spread the fun of games to everyone. T…

Any new media or industry that grows rapidly is going to be criticized. That's just because the older, more established media have been around, and a lot of ad…

Games are a trigger for adults to again become primative, primal, as a way of thinking and remembering. An adult is a child who has more ethics and morals, tha…