Skip to content
quotesby

About this quote

What does it mean?
Personal relationships and public approval define a political figure's image.
In plain terms
He loves his wife and the public agrees he is a good person.
What can you take from it?
Public image often hinges on personal values.

Where it applies

  • political campaigns
  • public endorsements
  • personal branding

Putting it to work

  • leverage personal values in messaging

Questions to consider

  • What makes a leader relatable?
  • How much does personal life matter?

Another view

Polls may not reflect the entire population.

More from Stephen Colbert

  1. Who's Britannica to tell me that the Panama Canal was built in 1914? If I want to say that it was built in 1941, that's my right as an American.

    Permalink to quote #44
  2. Jon Stewart: Thank you very much, it's a pleasure to be here tonight.

    Permalink to quote #46
  3. I believe in pulling yourself up by your own bootstraps. I believe it is possible - I saw this guy do it once in Cirque du Soleil. It was magical.

    Permalink to quote #43

Related quotes

  1. I looked the man in the eye. I found him to be very straightforward and trustworthy. We had a very good dialogue. I was able to get a sense of his soul; a man …

    Vladimir PutinVladimir Putin quote #41
  2. A year ago my approval rating was in the 30s, my nominee for the Supreme Court had just withdrawn, and my vice president had shot someone. Ah, those were the g…

    George W. BushGeorge W. Bush quote #247
  3. ''Lord Chancellor, did I deliver the speech well ?' 'Very well indeed, sir,' was the enthusiastic answer. 'I am glad of that,' replied the king; 'for there was…

    George III of the United KingdomGeorge III of the United Kingdom quote #1