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About this quote

What does it mean?
Sontag distinguishes between fleeting fashions and enduring personal style.
In plain terms
Trends come and go, but your core style stays the same.
What can you take from it?
Style outlasts trends.

Where it applies

  • fashion choices
  • self-expression
  • career branding

Putting it to work

  • develop personal style
  • ignore trends
  • build consistent image

Questions to consider

  • What is your core style?
  • Do you follow trends or set them?

Another view

Style does evolve over time with experience and context.

More from Susan Sontag

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  2. A writer, I think, is someone who pays attention to the world. That means trying to understand, take in, connect with, what wickedness human beings are capable…

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  3. Literature is dialogue; responsiveness. Literature might be described as the history of human responsiveness to what is alive and what is moribund as cultures …

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