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'In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.'

Theodor Adorno#1

CultureSocietyIdentityMediaBelongingYouth

About this quote

What does it mean?
Adorno critiques youth culture’s shallow identification with mass media, suggesting it fills a void of meaning.
In plain terms
He says young people cling to pop culture for a sense of belonging, but it lacks depth.
What can you take from it?
Seek authentic connections rather than empty fandom.

Where it applies

  • teenage social groups
  • fan clubs
  • media consumption

Putting it to work

  • join a purpose‑driven community

Questions to consider

  • What gives you a genuine sense of belonging?
  • How can you avoid superficial identification?

Another view

The passage is dense and partly incomplete, limiting full analysis.

More from Theodor Adorno

  1. 'Jazz is the false liquidation of art - instead of utopia becoming reality it disappears from the picture.'

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  2. 'When I made my theoretical model, I could not have guessed that people would try to realise it with Molotov cocktails.'

    Permalink to quote #3
  3. 'The aim of jazz is the mechanical reproduction of a regressive moment, a castration symbolism. 'Give up your masculinity, let yourself be castrated,' the eunu…

    Permalink to quote #4

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