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About this quote

What does it mean?
Understanding the new human requires awareness of the constant influence of material surroundings, even on subconscious levels.
In plain terms
Our surroundings shape us, even deep inside.
What can you take from it?
Consider environmental impact on thoughts and feelings.

Where it applies

  • design of spaces
  • media consumption
  • consumer behavior

Putting it to work

  • curate surroundings mindfully
  • study subconscious effects

Questions to consider

  • What aspects of the environment affect us most?
  • How can we become aware of hidden influences?

Another view

The claim may overstate the unconscious impact of material culture.

More from Theodor Adorno

  1. 'The most powerful person is he who is able to do least himself and burden others most with the things for which he lends his name and pockets the credit.'

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  2. 'The only decent marriage would be one allowing each partner to lead an independent life, in which, instead of a fusion derived from an enforced community of e…

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  3. 'The man for whom time stretches out painfully is one waiting in vain, disappointed at not finding tomorrow already continuing yesterday.'

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