'The film has succeeded in transforming subjects so indistinguishably into social functions, that those wholly encompassed, no longer aware of any conflict, enjoy their own dehumanization as something human, as the joy of warmth. The total interconnectedness of the culture industry, omitting nothing, is one with total social delusion.'
About this quote
- What does it mean?
- Film turns people into social functions, making them unaware of conflict and enjoy their own dehumanisation as comfort, while the culture industry creates a total delusion.
- In plain terms
- Media can make us accept dehumanising roles as normal.
- What can you take from it?
- Stay aware of how media shapes identity and conflict perception.
Where it applies
Putting it to work
Questions to consider
- Do you notice moments when media makes you feel detached from conflict?
Another view
Not all media has this effect; some can empower.
More from Theodor Adorno
'The division of the world into important and unimportant matters, which has always served to neutralize the key phenomena of social injustice as mere exceptio…
Permalink to quote #88 'The first and only principle of sexual ethics: the accuser is always in the wrong.'
Permalink to quote #90 'The dialectic cannot stop short before the conceptsof health and sickness, nor indeed before their siblings reason and unreason.'
Permalink to quote #87
Related quotes
I was surprised as anyone when T-shirts, jeans and leather jackets suddenly became symbols of rebellion. In the film there was a scene in which somebody asked …
Marlon BrandoMarlon Brando quote #9 When you clean them up, when you make movies respectable, you kill them. The wellspring of their art, their greatness, is in not being respectable.
Pauline KaelPauline Kael quote #21 'The culture industry not so much adapts to the reactions of its customers as it counterfeits them.'
Theodor AdornoTheodor Adorno quote #85