This thing here, which looks like a wooden club, is actually several pieces of particular wood cunningly put together in a certain way so that the whole thing is sprung, like a dance floor. it's for hitting cricket balls with. If you get it right, the cricket ball will travel two hundred yards in four seconds, and all you've done is give it a knock like knocking the top off a bottle of stout, and it makes a noise like a trout taking a fly. What we're trying to do is to write cricket bats, so that when we throw up an idea and give it a little knock, it might...travel.
About this quote
- What does it mean?
- Ideas need clever structures to transmit their impact effectively.
- In plain terms
- Ideas need good design to spread well.
- What can you take from it?
- Design your ideas carefully to make them impactful.
Where it applies
Putting it to work
Questions to consider
- How do you structure ideas?
- What makes an idea travel?
Another view
Good ideas sometimes succeed without elaborate structure.
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