Skip to content
quotesby

This thing here, which looks like a wooden club, is actually several pieces of particular wood cunningly put together in a certain way so that the whole thing is sprung, like a dance floor. it's for hitting cricket balls with. If you get it right, the cricket ball will travel two hundred yards in four seconds, and all you've done is give it a knock like knocking the top off a bottle of stout, and it makes a noise like a trout taking a fly. What we're trying to do is to write cricket bats, so that when we throw up an idea and give it a little knock, it might...travel.

Tom Stoppard#35

CommunicationIdeasDesign

About this quote

What does it mean?
Ideas need clever structures to transmit their impact effectively.
In plain terms
Ideas need good design to spread well.
What can you take from it?
Design your ideas carefully to make them impactful.

Where it applies

  • writing
  • presentations
  • innovation

Putting it to work

  • structure ideas clearly
  • test idea delivery

Questions to consider

  • How do you structure ideas?
  • What makes an idea travel?

Another view

Good ideas sometimes succeed without elaborate structure.

More from Tom Stoppard

  1. Buddy Holly was twenty-two. Think of what he might have gone on to achieve. I mean, if Beethoven had been killed in a plane crash at twenty-two, the history of…

    Permalink to quote #34
  2. I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you might nudge the world a little or make…

    Permalink to quote #36
  3. Public postures have the configuration of private derangement.

    Permalink to quote #33

Related quotes

  1. Sending communications satellites will be much more important than sending man into space because they will send ideas into space. Ideas last longer than men.

    Newton N. MinowNewton N. Minow quote #4
  2. In every place, where there is any thing worthy of observation, there should be a short printed directory for strangers.

    James BoswellJames Boswell quote #5
  3. Be liberal in what you accept, and conservative in what you send.

    Jon PostelJon Postel quote #5