I aimed at the public's heart, and by accident I hit it in the stomach.
WritingAudienceCommunicationImpactIntentPublic perceptionReaction
About this quote
- What does it mean?
- The author intended to appeal emotionally to the public but instead provoked a visceral or base reaction.
- In plain terms
- I meant to touch hearts but ended up annoying people.
- What can you take from it?
- Intentions in communication do not always match the actual impact.
Where it applies
Putting it to work
Questions to consider
- How do you measure audience impact?
- Why do messages miss their mark?
Another view
Sometimes unintended impacts are more powerful than intended ones.
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