I've always said that there will never be another Disneyland, and I think it's going to work out that way. But it will be the equivalent of Disneyland. We know the basic things that have family appeal. There are many ways that you can use those certain basic things and give them a new decor, a new treatment. This concept here will have to be something that is unique, so there is a distinction between Disneyland in California and whatever Disney does in Florida.
About this quote
- What does it mean?
- Disney expects new locations to offer unique experiences while keeping core family appeal.
- In plain terms
- You can copy the idea but you must make each place special.
- What can you take from it?
- Replicate core values but not the decor.
Where it applies
Putting it to work
Questions to consider
- What makes a location unique?
- How do you balance standardization with localization?
Another view
Replication risks diluting the original brand identity.
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