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To think six years ahead - even two or three - in this business of making animated cartoon features, it takes calculated risk and much more than blind faith in the future of theatrical motion pictures. I see motion pictures as a family-founded institution closely related to the life and labor of millions of people. Entertainment such as our business provides has become a necessity, not a luxury. Curiously, it is the part which offers us the greatest reassurance about the future in the animation field.

Walt Disney#163

BusinessEntertainmentFuturePlanning

About this quote

What does it mean?
Making animated features requires long-term planning and viewing entertainment as a necessity.
In plain terms
Plan years ahead and see entertainment as needed.
What can you take from it?
Plan long-term and treat entertainment as essential.

Where it applies

  • business planning
  • creative production
  • industry forecasting

Putting it to work

  • plan years ahead
  • value your product
  • bet on the future

Questions to consider

  • How far ahead do you plan?
  • Is entertainment a luxury or need?

Another view

Long-term planning can fail if market conditions change rapidly.

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