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About this quote

What does it mean?
Animation is a powerful and flexible tool for communicating ideas to large groups.
In plain terms
Animation can show anything people imagine and is great for reaching many people.
What can you take from it?
Use animation to communicate complex ideas simply and effectively.

Where it applies

  • education
  • marketing
  • public information

Putting it to work

  • use animation for explanation
  • simplify complex topics
  • reach mass audiences

Questions to consider

  • What ideas are hard to communicate?
  • How can visuals help?

Another view

Animation requires significant resources and may not fit all message types.

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