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Somebody once told me in business that when you're going to negotiate a business deal, you stake out your position and stand on it! Don't go in there and ask what they want. Say, 'Here's what I want!' You've got a Republican Party under Gingrich and Tom DeLay that says, 'Here's what I want.' Then you've got the Democrats over here saying, 'Yeah, ah, yeah, we could, some of what you say makes pretty good sense.' The result is the American people don't see the full spectrum. Before the 2002 election there were a lot of Democratic politicians apparently who said, 'I don't have the information. I can't battle with the president on the information. He's got the intelligence. What if there is a smoking gun in there? I can't fight the president in my congressional district.' What we've got to do is stake out our position. For instance on tax reform, stop saying you agree with simplification of the tax code. : We stand for progressive taxation. We're proud of it. If you make more, you should pay more, period!

Wesley Clark#33

PoliticsLeadershipStrategyCommunicationNegotiation

About this quote

What does it mean?
The speaker advises taking a firm, clear stance in negotiations rather than asking the other party what they want.
In plain terms
Stand firm and state your demands instead of asking for theirs.
What can you take from it?
Be decisive and articulate your position to gain leverage.

Where it applies

  • business deals
  • political debates

Putting it to work

  • prepare a clear agenda
  • communicate your goals early

Questions to consider

  • How can you balance firmness with openness?
  • When is it better to listen first?

Another view

Being overly rigid can alienate partners and reduce flexibility.

More from Wesley Clark

  1. Rule nothing out.

    Permalink to quote #32
  2. The American people will trust the Democratic Party to defend America when they believe that Democrats will defend other Democrats.

    Permalink to quote #34
  3. I'm pro-choice, pro-affirmative action, pro-environment and pro-labor. I was either going to be the loneliest Republican in America, or I was going to be a hap…

    Permalink to quote #31

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